In an industry-first, Hyundai Motor UK has launched an online service and repair platform which allows both customers and dealers to tailor packages based on the requirements of the individual.
The platform allows customers to build their own plan based on their driving habits, the age of their vehicle, mileage and usage. It also allows customers to choose whether to pay for their tailored plan up-front, or in monthly payments.
The platform has been built in partnership with web applications company, eDynamix. It currently offers discounted service and MOT campaigns and will include maintenance options, such as tyre replacements, from October 2018.
Nick Tunnell, Hyundai Motor UK Aftersales Director said: “We are delighted to launch this unique offering to enhance our customers’ experience. We believe that the new platform will give drivers the opportunity to create bespoke service plans based on their individual vehicles and lifestyles. No matter the age of their car, or the mileage, customers will be able to access a suitable service and repair plan at a tailored and competitive price – offering peace of mind and an alternative to the ‘one-size-fits-all’ priced option that tends to be the norm across the industry.”
Iain Nickalls, eDynamix Director, said: “OEM service plans have, in the past, been sold as a capital cost purchase, mainly on new vehicles and often tied into the purchase finance agreement. Customers were typically buying a number of services, not a service plan tailored to their own driving style and ownership requirements. Through the new platform, Hyundai are not only allowing their customers to self-serve through the online portal, but they are also adopting a more customer-centric model, providing plans that are bespoke to each individual Hyundai customer.”
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