Hyundai is the first car manufacturer to build a dedicated portal on Amazon’s new car section.
According to Motor1.com, it says that the deal will give it access to valuable data on potential new car buyers.
The car maker is set to open a new virtual showroom on Amazon as the US sales site expands its Vehicles section that consumers currently use to compare new vehicles.
Amazon Vehicles launched in 2016. The site has previously been available for comparisons only. Now car buyers in the US will be able to book test drives, check dealer stock levels and compare pricing and reviews of the car they’re looking for.
While also working to integrate Alexa capability into its driving experience, Hyundai is hoping that consumers will be able to book test drives through Alex in their own homes.
Hyundai USA’s chief marketing officer told industry website Automotive News: “Over time, as consumers learn that Amazon has an auto section worth using, the traffic will continue to grow. We think that Amazon autos will become the number one auto research destination you can go to online.”
The car manufacturer is also looking to sell its cars through Walmart supermarkets in the US, piloting schemes in Phoenix and Oklahoma City.
While the virtual showroom is trialled in the US, the Korean car-maker already has a website called Click to Buy. UK buyers can make use of this to buy or lease their new car, arrange their finance deal and pay a deposit to for their new car.
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