Every job advert is (or should be) unique to its company, and the role in question. Recruiting for top talent is stressful, and a lot of the time, hiring managers are against the clock to source the perfect replacement, or the most experienced candidate for the role.


The automotive sector is facing a number of recruitment challenges at present (hear more about this in our recently launched annual report). Skill shortage is a concern – there is a lot of competition about to attract jobseekers with the right skills. Unemployment levels are at an all time low, and as we move towards Brexit, uncertainty for the industry increases.


While time is of the essence to fill the gaps at your dealership, we want to stress that careful consideration should be taken for any job adverts you post. It’s a candidate driven market today, therefore every opportunity to recruit top talent must be assessed intricately.


You’re not just posting a job advert to help your company, you are posting it to attract candidates who could help your organisation step it up a gear. Look at your job ad, and ask yourself the following questions:


  • Does my job ad include the specifics of the role?
  • Is my job ad relevant to jobseekers in the industry?
  • Does my job ad answer the questions candidates ask?
  • Why should they apply to my advert above all the others out there   


The good old days of writing an advert for what you need, are sadly dead. If you want a job advert that gets applications, take a look at our top tips below for an effective job advert:


Salary band

Ever wondered just how essential a salary band is for your job advert? We ran a survey with over 300 automotive professionals last year, to see whether visibility of salary affected their decision to apply for a job.


40% said they would not apply to a job advert that did not display a salary band.


We also asked them if they preferred all job adverts to disclose the full salary details.


89% said Yes.


Finally, we asked them ‘Would you prefer if job adverts displayed a salary range (for example, £20,000 – £30,000) or the exact amount (for example, £27,355).


50% said they would prefer an exact amount displayed (e.g. £25,000).


Need we say more?




On average, job seekers skim read a job advert before they read it properly, and we have it on good authority (via our trusted back-end systems) that candidates will spend no longer than 30 seconds skimming a job ad, before they move on to another.


Time really is of the essence here – you have to capture their attention quickly – give them a reason to read on. Whether it’s boasting your excellent reputation, company culture, or the benefits you can offer. If you know you have a strong offer on the table, don’t hold back on revealing it until interview stage, or else you might just have missed your ideal candidate.



What’s in it for them?

Similar to our previous points, candidate’s want a reason to apply. Yes, an outline of the role is essential, but there is so much more that you can add to your job advert to reign in some interest. Ask yourself the following:


  • What makes you different?
  • What are the extra benefits? E.g. company cars, discounts etc? Overtime available?
  • What holidays can you offer?
  • Salary!!!
  • Good working hours? Don’t leave that out!


What are you looking for?

It’s very important that you outline your requirements clearly and concisely. Being direct means you are more likely to attract those with the right skills. Vague job descriptions will only attract generic CVs. Take some advice from the number 1 niche automotive job site in the UK – niche works. The more specific your job advert, the better the chances you have of attracting top talent. Particularly if you require individuals with particular qualifications or industry experience.




Company culture

Jobseekers want to know that wherever they are going is a positive environment. Ask yourself, why should someone apply to my role – a percentage of that answer will be surrounding the job, but a large portion of it should also boil down to the type of company you have, and why anyone would enjoy working there. Candidates respond to information about motivational, career developing environments they can thrive in – large team? Great. Work hard, play hard? Even better. Appeal to human nature and identify the key reasons why a candidate would love to work for your company.




Make it sound like you

Vague, generic job adverts do your company no justice at all. Is your company great? Prove it, with a unique and creative job advert. If you were Mini, you would likely boast your quirky brand, but even if you’re not, there should be something about your job advert that stands out against the rest.


Is your company energetic? Fast-paced? Ahead of the curve? Bring that to light, and already you have a uniquely developed job advert that reads totally different to the other generic job ads on Indeed, CV Library etc.


We’ll leave you with one other tip – wherever your job advert is posted, whether it’s through InAutomotive or somewhere else, just remember that the first paragraph is likely always on show. If you can make those first 20 words or so a strong, engaging pitch, a click through to your job advert is inevitable. Then all you have to do is make sure the rest of your job ad delivers!


If you have any questions about how to improve your job advert, we’re just a phone call away: 01772 639036.


Want to post a job? It’s easy and quick! Just click here.

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