Not-for-profit organisation partners with the automotive industry, Ben, has raised £102,000 at its annual Christmas ball.

The money raised at the ball, which took place at Grosvenor House in London, contributes towards helping Ben continue its work supporting people and their families in the automotive industry.

Reported by Verdict, around 700 guests were hosted by Ben’s chief executive Zara Ross and president, Peter Johnson, for an evening of entertainment.

Ross said: “The Ben Ball is our most important event of the year. This is not only because it allows us to raise vital funds so we can continue to provide life-changing support for our automotive colleagues, but it also gives us an opportunity to further develop relationships with the industry. It also demonstrates how we work with businesses to support their people, the lifeblood of our industry.”

The total amount raised at the ball on the evening was aided by a live auction that included prizes donated by companies within the industry. The highest earner was a Volvo XC40 which achieved a winning bid of £44,000, followed by the Monte Carlo road rally prize which raised £22,000 and the Cowes Week Regatta Race trip courtesy of Sunsail which raised £3,800.

Earlier this year, InAutomotive took part in the Bangers4Ben event to raise money alongside other motor dealers for the charity. See our highlights from the event here.

Ben is focused on the vehicle brands, vehicle retail and ‘aftermarket, service and repair’ sectors. The Ben Ball is the organisation’s flagship fundraising event and Christmas Ball for the automotive industry, and has been running since 1906.

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