Image: Hyundai Press Office

Aurora Innovation is a Pittsburgh-based start-up focused on self-driving technology. The three founders have impressive CVs which cite experience at Waymo, Tesla, and Uber. Partnerships with both Volkswagen and Hyundai were announced on Thursday as the company aims to bring self-driving vehicles to market quickly.

CEO of Aurora, Chris Urmson, said: “Our mission is to deliver self-driving technology safely, quickly, and broadly. And to do that, we needed to find automotive partners that had global scale.”

Volkswagen hopes that the partnership will help it realise its vision of Mobility-as-a-Service (MaaS) fleets in cities. The Chief Digital Officer of Volkswagen Group, Johan Jungwirth, said that they envisage “Mobility for all, at the push of a button”. Volkswagen wants to bring simple and easy-to-use self-driving technology to all. Jungwirth commented that the partnership with Aurora “will give us a giant leap forward in our mission to become the world’s leading provider of sustainable mobility, with self-driving vehicles. Our aim is to create new Mobility-as-a-Service (MaaS) solutions which customers will be really passionate about because they have been tailored to the human with highest safety standards, best-in-class user experience and digital intelligence. For me this is the reinvention of the automobile.”

Hyundai announced its hope that the partnership with the start-up will help bring self-driving Hyundai cars to the market as soon as 2021. Dr Woong-chul Yang, Vice Chairman of Hyundai Motor Company said: “We know the future of transportation is autonomous and autonomous driving technology needs to be proven in the real-world to accelerate deployment in a safe and scalable manner”. He said that the partnership with Aurora would allow Hyundai to combine its “advanced vehicle technology that embeds the latest safety features with Aurora’s leading suite of Level 4 autonomous technology [and] advance this revolution in mobility with Hyundai in a leadership position.”

 

Hyundai autonomous IONIQ Concept. Image from Hyundai Press Office.

 

 

 

 

Everything you need to know about the new MOT

There are some important changes to the Ministry of Transport test, or MOT, coming into force in May 2018. This might be a cause for concern for some drivers, especially those who own a diesel. For some, it will mean that their car won’t need an MOT...

Tesla’s new pay plan for Elon Musk could make him richest person in the world

...or he could go home with nothing for 10 years’ work.   Tesla has put together a highly ambitious incentive scheme for their founder and chief executive. He could become the world’s richest person, taking home shares worth around a jaw-dropping $55bn -...

Ferrari plans to build an electric supercar

Sergio Marchionne, Chief Executive Officer at Ferrari, has said that the race-car maker will build an electric supercar to challenge Tesla at the luxury end of the electric vehicle market. “If there is an electric supercar to be built, then Ferrari will be...

New VW MicroBus to use AI technology

Image: I.D. Buzz concept Nvidia has announced that Volkswagen has been added to its growing list of partners. The Silicon Valley Company estimates that more than 320 companies now use its self-driving technology, including Uber, Tesla, and Audi. At CES...

Self-drive start-up Aurora partners with VW and Hyundai

Image: Hyundai Press Office Aurora Innovation is a Pittsburgh-based start-up focused on self-driving technology. The three founders have impressive CVs which cite experience at Waymo, Tesla, and Uber. Partnerships with both Volkswagen and Hyundai were...
Share This