Geely Competes Volvo Buyout from Ford Aug06

Geely Competes Volvo...

The archetypal Scandinavian car brand Volvo fell under Chinese ownership yesterday as Shanghai-based Geely Automotive completed a deal to buy the loss-making carmaker from Ford for an initial price of $1.5bn (£955m). Four months after agreeing on terms, Geely took over Volvo at a handover...

Victoria Beckham Designs New Range Rover Aug06

Victoria Beckham Des...

Range Rover has unveiled its new ’compact’ Range Rover and revealed the interior is to be designed by Victoria Beckham, in a bid to attract younger, fashion-conscious buyers. The car, called the Range Rover Evoque, is expected to go on sale in about a year’s time, and will be the smallest,...

Nissan Launch £8m Campaign for Juke Aug06

Nissan Launch £8m Ca...

Nissan is readying an £8m marketing campaign to launch its crossover model, Juke. The campaign will see experiential, digital, CRM, retail, advertising and PR activity rolled out across Europe and the UK ahead of the car’s launch on 24 September. Bonita Norris, the youngest woman to climb...

BMW Makes Facebook Fan Page Official Aug06

BMW Makes Facebook F...

BMW has taken control of a Facebook page set up by a fan of the car brand to use as its official presence and capitalise on the 1m people within the pre-existing community. The company is using the page as a hub for fans to talk to each other, while promoting new models, information and...

CMO Appointed for Electric Car Company Aug06

CMO Appointed for El...

THINK, a manufacturer of the THINK City electric car, has appointed Michael Lock to be its chief marketing officer. Lock will handle all of THINK’s brand marketing and strategy and will be responsible for taking the Think City into new markets. Lock was formally CEO of European motorcycle...